This brand is a true ticket to summer, born from the friendship between an Australian and a Norwegian woman on the island of Bali. They took the aesthetic of 1970s European vintage and translated it onto tropical fabrics, creating the perfect vacation wardrobe: striped linen suits, dresses with a bow at the chest, and those signature matching panama hats.
Spell isn’t just clothing, it’s a visual manifesto of life in Byron Bay that has become a global cult phenomenon among 'sun-seekers.' The sisters have created an aesthetic where vintage rock ’n’ roll meets delicate femininity: flowing maxi dresses that look equally cool whether worn barefoot on the sand or with rugged boots at a festival.
A true embodiment of Malibu’s free-spirited essence and “gypsy chic” aesthetic, born from its creator Jen Rossi’s passion for vintage and travel. They took the concept of boho-minimalism and elevated it to perfection: weightless gauze fabric, an abundance of ruffles, tassels, and hand embroidery that looks as if the piece were inherited from a 1970s hippie queen.
A true ode to artisanal craftsmanship and the bohemian spirit, born from travels between California and Bali. They took traditional techniques of hand-printed fabrics, intricate embroidery, and weaving, transforming them into a modern wardrobe for the free-spirited. If you see a dress with unique ethnic patterns, a flowing silhouette, and that iconic woven leather bag that’s the unmistakable Cleobella signature.
Apple Pay
Klarna
Mastercard
PayPal
Visa
If you see a piece that captures the spirit of 1970s rock ’n’ roll, the aesthetic of a wealthy nomad, and incredible craftsmanship that you’ll want to examine under a magnifying glass—that’s the unmistakable signature of Johnny Was. This is clothing for those who aren’t afraid to be “too much” and prefer to tell a story through every stitch on their kimono.
Two poles of a single nostalgic universe have transformed retro aesthetics into a modern digital cult. LoveShackFancy takes the idea of femininity to the extreme, creating a “modern princess” wardrobe set against the backdrop of the Hamptons: cascades of lace, pastel pink, and Victorian silhouettes that look like a vintage postcard come to life.
Apple Pay
Klarna
Mastercard
PayPal
Visa
A true embodiment of California nostalgia and family warmth, created by sisters in Malibu. They took the “coastal living” aesthetic of the last century and transformed it into a modern cult: an abundance of delicate floral prints, the finest cotton, hand embroidery, and those signature Victorian collars. If you see a dress that looks like a relic from your French great-grandmother’s trunk but fits perfectly into a modern wardrobe, it’s 100% Doen.
A hub of romantic escapism and the “eternal vacation” aesthetic, born under the California sun and inspired by a nomadic spirit. Shai Ginsberg has created a collection that transforms any space into the Amalfi Coast: weightless chiffon, an abundance of playful tassels, hand embroidery, and those very same cascading skirts that come alive with every step.
Apple Pay
Google Pay
Mastercard
PayPal
Visa
This brand is a true sanctuary of “slow fashion” and the living embodiment of the cottagecore aesthetic, born under the Los Angeles sun. Christie Down took the idea of conscious consumption and transformed it into an endless array of floral-print dresses made from high-fashion fabric remnants, known as deadstock. If you see a flowing silhouette with a high waist, voluminous sleeves, and the vintage vibe of a California farm, that's their signature style.
Afterpay
Klarna
Mastercard
PayPal
Visa
This brand is a true carnival in your wardrobe, born under the scorching sun of Rio de Janeiro. They’ve taken the essence of Brazil and turned it into a visual explosion: there’s no room here for boring beige—just giant tropical prints, toucans, pineapples, and embroidery that stands out from a mile away.
Ulla Johnson is the story of how archaeological precision in detail has become the wardrobe of New York’s modern intellectual elite. Ulla has created an aesthetic of “tactile luxury,” where every ruffle represents hours of work by artisans from remote corners of the world. People love the brand because it restores value to clothing: these are pieces you want to pass down as heirlooms, not toss out after a season.
For Love & Lemons is a true celebration of modern femininity, born from a childhood friendship in Wyoming and blossoming in Los Angeles. They took the concept of “boudoir chic” and boldly brought it to the city streets: the finest lace that reveals more than it conceals, an abundance of ruffles, tiny floral appliques, and those signature cutouts.
Born out of the co-founders’ passion for London’s flea markets. Rixo took the aesthetics of the 1960s and ’70s and turned them into a modern cult: think silk midi dresses, hand-painted prints, and those signature contrasting collars that look like a treasure from grandma’s trunk. If you see a piece where psychedelic flowers meet leopard print, and the silhouette highlights femininity without any pretension - that's 100% Rixo’s signature style.
This brand is the perfect embodiment of that very "Parisian chic" that everyone tries to copy, but few manage to achieve. Founded by two friends, Barbara and Shari (hence the name), it is based on the concept of the ideal women’s wardrobe: flowing boho-style dresses, impeccably tailored jackets, and cozy knitwear. If you see a look that’s simultaneously elegant, relaxed, and just a touch rock-and-roll—that’s 100% the ba&sh signature.
The true epicenter of “Parisian cool,” which taught the world how to mix the unmixable. Isabel Marant took the aesthetic of the bohemian traveler and fused it with the audacity of an 80s rock star: those signature oversized shoulders, narrow hips, voluminous knitwear, and legendary Cossack boots that have become the uniform of modern style icons.
Reformation is a manifesto of “ethical seduction” and the epitome of modern Californian cool, born in Los Angeles. Yael Aflalo has perfected the formula for the flawless silhouette: high thigh-high slits, a defined waist, and plunging necklines in the spirit of the glamorous 1940s. If you’re looking at a piece that looks like the perfect vintage find but is made from innovative Tencel with zero harm to the planet, that’s the brand’s signature style.
Afterpay
Apple Pay
Klarna
Mastercard
Visa
Sea New York is the result of a dreamer-designer and a pragmatic strategist joining forces to blend a grandmother’s patchwork quilt with the rhythm of Lower Manhattan. The brand is adored for a rare gift: they create pieces that look like one-of-a-kind finds from a Parisian flea market, yet possess the impeccable fit of a modern luxury brand.
People are obsessed with the brand because of its ability to turn everyday life into a celebration. This is clothing for life’s defining moments: if you see a dress that looks like an intricate lace sculpture with a museum-worthy floral print, it’s Zimmermann. People choose it when they want to express their femininity as loudly, dramatically, and expensively as possible, turning any outing into a true fashion performance.
Apple Pay
Google Pay
Mastercard
PayPal
Visa
This brand is a true manifesto of architectural sustainability and conscious luxury, born under the bright New York sun. Mara Hoffman has made a radical shift from psychedelic prints to pure minimalism, focusing on recycled nylon and organic cotton: these are the very same sculptural dresses made of crinkled fabric, voluminous popcorn textures, and flawless high-waisted swimsuits.
Staud is California’s answer to the quest for the perfect wardrobe, one that looks like a million dollars but doesn’t cost a fortune. Sarah Staudinger built the brand on the ruins of boring minimalism, infusing it with a dash of retro-futurism and humor. People are obsessed with Staud for its geometric shapes: if you see a bag with a perfectly structured shape or a dress with a flawlessly defined bodice that catches the eye without any unnecessary logos—that’s them.
Apple Pay
Klarna
Mastercard
PayPal
Visa
This brand is a true explosion of color and eccentricity in the world of modern luxury, where boredom has no place. Designer Stacey Bendet took classic silhouettes from the ’50s and ’70s and reimagined them through the lens of the New York fashion scene: feathers, sequins, bold embroidery, and those perfectly fitted flared pants. If you see a dress that looks like a pop art masterpiece, or a jacket that could be the star of any party
This brand is the perfect bridge between Scandinavian minimalism and laid-back Los Angeles rock. Anin Bing has created the formula for an “effortless wardrobe”: she took vintage graphic T-shirts, perfectly tailored blazers, and silk skirts, transforming them into the uniform of the modern businesswoman who heads to a concert in the evening. If you’re looking for pieces that look expensive but still give off that vibe, this is the place for you.